SUI was born with the idea of making conscious clothing exciting, powerful yet one that carries a green heart.
‘Sui’ meaning ‘needle’ in Hindi is looping in the missing moral fiber from the fashion world by meticulously weaving it into the products offered, the needle symbolizing the sacred connection with nature.
From the single thread that binds a garment together to the last layer of packaging the final product, the entire process of creating these carefully handcrafted pieces of wonder is sustainable and eco-conscious. As purveyors of simple living, conscious consumption and slow fashion through their manifesto, this fashion label based in India & Singapore promises quality over quantity while supporting traditional crafts and communities at the grassroots level.
Chemical-free dyes, organic fabrics and blends, worker welfare practices and a green journal are all employed in promoting fashion ideals they hold close to their hearts. Fluid feminine silhouettes, organic fabrics, an earthy colour palette and nature-inspired motifs, embroidered or printed, are the mainstay of their design philosophy.
