Ampersand works on a fusion between the artistic and the artisanal work, with a concept of lending glamour to ethical and sustainable fashion. 

It is a label for women whose style is personal and an expression of her own personality, someone who does not let the trends dictate her wardrobe. She takes pride in her values and is modern in her outlook.

Creating pieces of limited and unique edition that use hand woven fabrics adorned with embroideries that take inspiration from Indian Handicrafts. They primarily work with fabrics produced on the handloom in silk & silk blends, which are block printed in their customised prints and finally embellished with hand embroideries.