Why So Blue is a women-led brand founded by the dynamic mother-daughter duo Jaya and Shweta. Specializing in contemporary wear for women, Why So Blue brings you elevated dresses and separates designed for the modern, conscious woman. With a strong commitment to ethical employment and zero-waste production, their clothing not only looks good but also does good.
Each piece of Why So Blue clothing is crafted from soft, breathable fabrics sourced from various parts of India. From chic Why So Blue dresses to stylish Why So Blue co-ord sets, every item is made to order, ensuring a personal touch and environmentally conscious production. Luckily for you, you can now shop from Canvas & Weaves and embrace fashion that’s as thoughtful as it is stylish!