The creative designer duo Madhavi and Sioned believe dressing up is a form of meditation which explains their name ‘Manan’ meaning "to meditate". They created the label in 2005 out of their shared love for natural fabrics, beautiful silhouettes, and intricate hand embroideries.
Madhavi has been designing clothing with a focus on natural fabrics and embroideries for over 40 years and runs a successful export house as well. Sioned, a renowned designer from the UK, has spent the last 30 years between her hometown of Wales and New Delhi and loves combining Indian craftsmanship with her international sensibilities. This brand is all about less is more and celebrates beauty in subtle forms, natural hues, and balanced outfits.
We love how they create a firm foundation for a capsule wardrobe to emerge with casualwear made using age-old techniques of craftsmanship. It begins with choosing the fabrics, reimagining silhouettes, and seeking inspiration for embroideries to make the collection thoughtful and essential. Once the concept is finalized, the artisans sketch each artwork by hand and bring them to life by embroidering them onto fabric.
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